Head & Shoulders Formulates with HydraZinc Complex To Combat Dandruff

Dandruff is a complex scalp condition in need of special attention.

To help control the recurring snowfall of flakes and itchiness associated with the condition, Head & Shoulders has introduced its new HydraZinc Complex, a dermatologist-tested and clinically proven scalp care technology designed to help control dandruff at its source while supporting the scalp’s recovery from the effects of recurring dandruff.

The innovation comes as more people are increasingly seeking treatments that improve the health and wellness of their scalp over time eliminating flakes.

“Dandruff is not simply a flake problem. It is a recurring scalp condition that can involve barrier disruption, itch irritants and oxidative stress, creating a cycle that symptom-focused care alone may not fully address,” said Dr. Cheri Frey, associate professor of dermatology and consulting research dermatologist. “The Head & Shoulders HydraZinc Complex is needed because it pairs proven dandruff control with support for scalp recovery. By addressing dandruff at its source while helping restore the scalp environment, it elevates dandruff care from a temporary management of symptoms to healthier scalp conditions over time.”

‘High Stakes, No Flakes’

For many people, dandruff can be persistent and multifaceted. Stress, hormonal changes, weather shifts, sleep disruption and other factors may contribute to a cycle of itch, dryness, oiliness and visible flakes, per brand research. The new HydraZinc Complex was developed to help interrupt that cycle by eliminating visible flakes, addressing dandruff at its source and supporting the scalp barrier and overall scalp health.

The approach reflects a broader shift in beauty and personal care: consumers are extending the same health-focused mindset they bring to facial skin care to the scalp, recognizing it as the foundation for strong, healthy-looking hair.

“Head & Shoulders introduced the new HydraZinc Complex innovation to provide people with 24/7 dandruff control and overall scalp health and wellness,” said Matt Krehbiel, vice president, Head & Shoulders. “Fifty percent of people in the US have dandruff so it’s a common problem. We are normalizing conversations about dandruff and scalp health through educational programs like our ‘high stakes, no flakes’ campaign which brings voices across sports, wellness, beauty and beyond to talk about real scalp and dandruff solutions.”

The HydraZinc innovation is now available nationwide across four Head & Shoulders product collections retailing for $6.99 each: Head & Shoulders Classic Clean Shampoo & 2-in-1, Head & Shoulders Smooth & Silky Shampoo & Conditioner, Head & Shoulders Tea Tree Shampoo & Conditioner, Head & Shoulders Dry Scalp Care Shampoo & Conditioner.

The Head & Shoulders with HydraZinc Collections

Classic Clean Shampoo & 2-in-1 fights flakes while hydrating both scalp and hair.

Smooth & Silky Shampoo & Conditioner provides effective dandruff care and 72-hour frizz control from root to tip.

Tea Tree Shampoo & 2-in-1 eliminates flakes while refreshing, balancing and purifying the scalp.

Dry Scalp Care Shampoo & Conditioner helps restore and lock in the scalp’s natural moisture while fighting flakes.